Dario Sattui
Dario Sattui, owner of Castello di Amorosa in Calistoga, California, and great-grandson of San Francisco, California pioneer vintner, Vittorio Sattui, was born in San Francisco in 1941 and raised in San Francisco and Fairfax in Marin County. He attended Drake High School and then the College of Marin.
As a child, Sattui was an entrepreneur and loved playing sports. He started various businesses in grammar school, high school and college and gained valuable experience in the basics of business.
His great grandfather Vittorio Sattui, an Italian immigrant, founded V. Sattui Winery in 1885 in San Francisco. As Vittorio lived to be 94 years old, Dario got to know him and was fascinated by his stories and photos of the old winery, above which the Vittorio Sattui family continued to live even after Prohibition closed the old V. Sattui Winery. As a child, Dario would play among the barrels and tanks in the underground cellars while dreaming of reviving V. Sattui Winery when he grew up.
He kept this dream alive as he furthered his education receiving a B.S. in Accounting and Finance from San Jose State University in 1965 and then an M.B.A. with an emphasis in Marketing from University of California, Berkeley in 1969.
Following graduation, Sattui traveled around Europe for two years in an old VW van. It was during this period his fascination for medieval architecture began to take shape. Living out of his van, Sattui would visit medieval castles, monasteries, palaces farmhouses and wineries studying their designs, taking photographs and completing detailed sketches and renderings.
In 1972, Sattui returned to the U.S. with the intent of re-establishing his great grandfather’s original V. Sattui winery which had been dormant for more than 50 years. With $8,000 and a novel approach to the wine business he re-opened V. Sattui winery in St. Helena and turned a profit in the first year of operation.
Armed with his vault of medieval architectural renderings and another passionate dream, Sattui purchased a 171-acre vineyard property in Calistoga in 1993 and began construction of Castello di Amorosa Winery in 1994. Clearly, the success of V.Sattui winery built the 121,000 square foot, 12th-century style, authentic Tuscan castle winery. Read Castello di Amorosa’s History & Owner to dive deeper into Dario Sattui’s vision.
His hobbies include travel, sports, nature, eating and drinking well, business ideas, and restoring medieval buildings.
Learn more about Dario’s inspiration for building Castello di Amorosa.
Interviews
♦ Michael Horn’s “What’s Cookin’ on Wine” with Nicole Nielson, December, 2022 (Interview Starts at 38:00)
♦ How I Turned $8,000 Into a Wine Empire, June, 2021 (Interview)
♦ Sattui Donates $1 Million to Calistoga Schools, July 2, 2020
Articles
♦ A History of The Project – Part 1, by Dario Sattui
♦ A History of The Project – Part 2, by Dario Sattui
♦ A History of The Project – Part 3, by Dario Sattui
11 Comments
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Love the story behind the castle and the vision that gave it birth. My wife and I have visited twice, drank the wine, soaked in the ambience. I wish Mr. Sattui and all his employees nothing but success and many years sharing this treasure with those lucky enough to take the tour and enjoy the grape.
I admire the history that led to the beautiful construction of the Castello di Amoroso. The construction and architecture is remarkable and certainly consistent to what I have seen in Toscana! Congratulations on a grande achievement!!!
Thinking of you during the Glass fire. Stay safe!
Mr.’Dario Sattui, I am praying for you and your employees.
So sorry for your loss. Praying for you, your employees and your families. Raymond Burger
I don’t know if this is th proper place to comment, but I watched in sorrow your interview on NBC news tonight. We have visited the castle many times and always recommend people to go as one of our favorites. I was heartbroken and felt your sorrow on the death of your dream. My family went through a similar situation in 1968. Our 8,000 sq ft house burned to the ground with a lightening strike. Everything my Dad had worked for was gone. Weeks later his saw mill was torched. His business was gone. But I must tell you that what Satan meant for evil, God will turn to good if you rely on Him to give you a new dream. One that uplift many from your business acumen. You can be hope for the lost. I pray that you will turn to Jesus and let Him lead you to a new dream and provide hope for the many who will need your leadership in these days. Ay God bless you and you have all your many followers your support.
I am so incredibly sorry to hear of the loss of wine and other items not yet discovered. I am a long time fan of Dario Sattui, his wineries, and his wines. May you stay safe during these devastating fires.
Maritza García
I am so sorry for your Loss my family and I visited the castle many times we have so many memories we Always enjoyed the wine tasting room and I love the story Behind Castello Di Amorosa I know will be there again I am so happy to hear that everybody in your family and the workers are in great health
Hi Dario, sorry for your loss. I’ve been there so many times. I have great memories there. You will rebuild and it will be even better. You probably don’t remember me but I used to work at California Growers many years ago. Bless you and your family!
Dear Mr. Sattui,
First, allow me to extend my sincere condolences for the tremendous loss you and your family have suffered as a result of the fire. My brothers and I escaped the Bell Canyon fire in Agoura, Ca. in the mid 1980s and bearly escaped with our lives. After that experience, I knew there had to be a better way to control wildfire.
To my surprise, there wasn’t. My research showed that in 60 years literally nothing had changed in the way “modernized nations” work to control wildfires whether they occur in Greece, Spain, Germany or America.
This brings me to my second point- I have spent the last 15 designing, building and testing the most advanced wildfire fighting system in the world. Two local fire depts. have tested my prototypes and agree that it will work in large scale fires. The problem is no one is willing to loan me the money I need to scale up and build the commercial units. My bank turned me down because I don’t have sufficient collateral. No government programs SBA or others are willing to loan a startup $250K so the fires keep burning and people keep dying and the precious artifacts of countless lives go up in smoke because of a lack of vision to see things a different way.
So I am asking the monitor of this site to please contact the Board of Directors of Castello di Amorosa and give them my contact information.
At some point people are going to have to take a chance on a completely new idea. The Wright Bros,. are my inspiration and I will succeed in changing the way the world controls wildfire but I can’t do it alone.
In Buco il lupo to all the families who suffer from these fires.
Sincerely,
Timothy Moxley
Heartbroken. Visited your beautiful winery last August, when I saw the news I just cried. Wishing you all the best and praying for better days ahead. So sad. 🙏🙏🙏❤️🍇🍷